Which statement is NOT appropriate when dealing with risk communication for a potential FMD outbreak?

• A. Let your client know what you know, what you don't know, and what you are doing to find answers
• B. Let your client know procedures are mandatory to follow, as well as any additional steps he can or should take to protect his animals and prevent the disease from spreading.
• C. Discuss the public health aspects of the disease.
• D. Assure your client that they don't need to worry and that everything will be ok.

Answer: (C)

In risk communication during a potential FMD outbreak, the focus should be on information that helps the client protect their animals and comply with controls, while being honest about what is known, what isn’t, and what is being done to learn more. It’s essential to lay out mandatory procedures and clearly describe any additional steps the client can take to reduce spread and protect their herd. Building trust comes from transparency about uncertainties and a clear plan for obtaining answers.

Discussing public health aspects of the disease to a livestock owner shifts the conversation away from the immediate, farm-focused risks and actions. Public health information is important, but it belongs in the domain of public health authorities and should be communicated through appropriate channels. Bringing those topics into the risk conversation with a client can cause unnecessary alarm or confusion and detracts from practical steps to manage the outbreak on the farm.