Which principle is emphasized for public communication during an FMD outbreak?

• A. Stay calm and show empathy
• B. Withhold information until verification
• C. Provide current and consistent information
• D. Blame others publicly

Answer: (C)

Delivering information that is current and consistent is essential for public communication during an FMD outbreak. People need up-to-date details on the outbreak status, what control measures are in place, what actions are expected from farmers and veterinarians, and any changes as new test results come in. When updates come from a trusted source and messages align across agencies, it reduces uncertainty, supports informed decision-making, and maintains public confidence in the response. If information is delayed or inconsistent, rumors and misinformation fill the gap and trust diminishes. While empathy in delivery helps, and withholding information or blaming others undermines response, the strongest principle is providing timely, unified information.