What is the recommended approach to initial outbreak communication with the public?

• A. Stay calm and provide current information
• B. Post unverified rumors to social media
• C. Withhold information until verification
• D. Blame others

Answer: (A)

In outbreak communication, the priority is to maintain public trust through calm, transparent, and timely information. When messages are calm, people feel reassured and are more likely to follow guidance rather than react with fear or misinformation. Providing current information means sharing what is verified, what remains uncertain, and practical steps the public can take now, with a commitment to update as new facts emerge. This approach helps people understand risks, reduces rumors, and supports effective protective actions by giving clear, actionable guidance in plain language across trusted channels.

Spreading unverified rumors, withholding information, or blaming others undermines the response by fueling fear, creating confusion, and eroding trust.