Good risk communication will tailor the message to a specific audience.

• A. Not sure
• B. True
• C. Sometimes
• D. False

Answer: (B)

Tailoring messages to the audience is essential in risk communication because people differ in language, literacy, cultural context, prior knowledge, values, and how they perceive risk. When you adapt the content, tone, format, and channels to fit a specific audience, the message becomes clearer, more credible, and more likely to prompt appropriate actions. For example, messages for farmers may need practical, actionable steps with local references, while messages for the general public benefit from plain language and trusted messengers, and messages for professionals may require precise technical detail and rapid directives. This audience-focused approach helps prevent misunderstandings, reduces unnecessary alarm, and increases the likelihood of protective behavior. Therefore, the statement is true.